Blog

It's all about the money

It's all about the money

05/03/18

I want to get honest with you, the reason most businesses invest in the services of someone like me, a public relations specialist, is to get more money.You can fancy up the world of PR and Communications as much as you like with words like ‘thought... Read more...

When will I be famous?

When will I be famous?

23/02/18

One of the things I get asked a lot in my line of work is can I make people famous? Now there’s not a simple answer to that of course – it really depends on the nature of the business or individual I am working with, their personality and... Read more...

10 steps to communicating effectively during a crisis

31/01/18

While you hope to never be in a crisis situation for your business, it is important to be prepared. Having a crisis communications plan ready to implement is ideally the best situation to be in but if you haven’t got that in place and are on the... Read more...

Why your personal brand matters

16/01/18

What is your personal brand and why is it important?“Your brand is what people say about you when you’re not in the room”  Jeff Bezos, Founder of Amazon.This doesn’t just apply to businesses, it applies to us as individuals... Read more...

Reputation, Reputation, Reputation

Reputation, Reputation, Reputation

08/01/18

“Reputation, reputation, reputation! Oh, I have lost my reputation! I have lost the immortal part of myself, and what remains is bestial.” William Shakespeare, Othello.The concept of reputation is nothing new and neither is the need to look... Read more...

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e: kate@katecousens.com
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PRCA (Public Relations & Communications Association) The Power of Communication CIPR - Chartered Institute of Public Relations