In the digital era, it has never been easier for the disconnect between a company’s brand - what it says and how it behaves - and its reputation to take hold and even spiral out of control.
What you communicate and how you do it has never been so important. Building meaningful relationships with your employees, customers or community boosts your credibility and increases trust, which impacts massively on how people feel about your business.
Depending on what you are trying to achieve, I can support in a number of ways, such as:
- PR and external communications - building a positive ‘buzz’ around your business, product or project, media relations and thought leadership
- Crisis communications - preparing for and communicating in a crisis
- Internal communications - communicating within your business itself, building support amongst employees and enhancing your employer brand
- Building trust with communities - community engagement, relationship building with key influencers or decision makers within a place
- Trusted advisor - independent advice and guidance to a CEO, a leadership team or anyone with responsibility for marketing/communications
There is no ‘one size fits all’ when it comes to effectively communicating, therefore I will work with you to understand what you want to achieve and who you want to talk to.
Depending on what you are trying to achieve, I can help you reach your audience in the most appropriate way.
If it is PR you are after, I will work with you to establish what your ‘hooks’ are and how they might make the news. And when you get that call for a radio or TV appearance, by using tried and tested techniques, I will coach and prepare you for your spotlight moment.
In today’s ever-connected world if something goes wrong in your business it won’t stay a secret for long. Are you ready to respond to your employees, neighbours, customers and suppliers if the worst happens?
With extensive experience of leading corporate responses to major incidents and crises, I can help you prepare for the worst-case scenarios so that in the event of something happening, you are prepared.
At a basic level, internal communications is vital to ensuring your employees know what is happening in the business and what is expected of them.
Going further, if you want your employees to feel engaged and give their best, you want them understand how their role contributes towards the overall business strategy and know you care about their views.
Through improving your internal communications, I can help you reach your employees more effectively and support your engagement with them. Employee engagement has been proven to improve productivity and quality, lower absenteeism and staff turnover.
Building trust with communities
If you have a project that will impact people, you need to build trust and engage with them so that they understand what you are trying to achieve.
I will work with you to ensure your project is a success and help you gain support from the community and other interested stakeholders.
Having spent many years alongside leaders, I know that it can be a lonely place and sometimes having a ‘critical friend’ around the boardroom, or privately, can help.
In my capacity as a trusted advisor I will help you to reflect on what’s happening in and outside of your business world, coaching you to the best solution to keep your reputation intact.
You might have an employee responsible for communications and marketing in your business who would benefit from additional advice and guidance from time to time. I can mentor them to develop their skills and capabilities to support your business growth.